Social Media and the Future of Hospitality Services

Social media is developing many uses these days, from being used to showcase breaking news to being a focal point for discussion during any major global event. It’s also being used by hotels and other hospitality companies as a means of communication with their guests. How exactly can companies use this?

Well, for one, they can have personalized communication with their guests, whether it’s about how their day was or responding to any issues they’ve had. Having a constant finger on the pulse of company Twitter or Facebook accounts, or more ideally keeping the conversation focused on a property-specific mobile app.

Are you a casino resort? Is one of your guests tweeting about where to go to play poker tonight? Reply to him and give him recommendations. At other hotels, a guest might wistfully ask about dinner recommendations. Surprise that guest with a list of your concierge’s personal recommendations, personalized for that guest, and remaining open for further interaction.

But that’s really just the tip of the iceberg for using social media to further the hospitality market. That kind of personal touch can be used in many ways, making guests happier and allowing the staff to do their job better. It’s the ultimate comment card, and even better: you can react to it right away, dispelling negativity before it can really start.

At CrowdCloud, we believe that social media is part of the future of the hospitality market. We’re interested in using our refined back-end system and social media prowess to allow hotel guests to be able to keep a tab on the world around them while they are on vacation. They’ll be able to keep up on great restaurant and event deals, check to see what’s going on around them while they relax by the pool - all while on their phone. That sure would be nice, wouldn’t it?

Why White-Label for Applications?

Most companies that aren’t focused on technology are facing a new dilemma: how do we make an app for people’s smart phones? It’s becoming, as time goes on, a key part of most company’s strategies. The amount of people with smart phones is growing fast, and the amount of apps those people download is growing even faster.

So, if you’re wholly unfamiliar with apps and you raise an eyebrow when someone says “iOS,” then maybe white-labeling is the way to go. White-labeling involves working with a developer who customizes their software to work for you. It allows you to have total brand control and ownership over your app. Ideally, it is all easy to use and customize, and working with a flexible provider helps out, too.

One huge benefit of white-labeling is the speed in which it can be implemented. The groundwork is already in place; all you need to do is work with the provider and customize it to your liking. If you work with the right company, it should be a painless and simple process that produces a nice-looking branded app in no time at all.

Especially if you decide to white label with us here at CrowdCloud. We’ll give you access to the whole CrowdCloud suite of products, allowing you to customize them all to your specific needs. You’ll be able to check out all sorts of back-end analytics and statistics on our admin page. Even better, if there is something else you want to add or tweak, all you have to do is ask us and we’ll work with you to make the perfect app for whatever you want to create.

App Downloading, Especially On The Go, Is Growing

Smart phones are prevalent and app downloading is at an all-time high, and thanks to the flexibility of where you can download apps (virtually anywhere), they’re downloaded without much hesitation usually, whether they are free or 99 cents. In total, according to Apple in June 2012, more than 30 billion apps had been downloaded just from Apple’s App Store. The total money made from the sale of these apps is close to eight billion dollars. And, to reiterate, that is just from one app store available. That does not factor the Google Play store or any other app-selling avenues at all.

Most of those apps, it turns out, were bought when the user was on the go. Part of that comes from the fact that your phone is always with you, and if you have downtime, you might go check out the App Store and download something to pass the time. It also happens because users have very little downtime to reconsider their purchase. There is less time to forget about a potential purchase.

For example, you could walk into a store, and see an advertisement for a movie you want to see. Since you’re not able to go to the movies right that moment, you might forget about it and never see it. On the other hand, if you saw an ad for app (or maybe even an app related to the movie), you could take out your phone, download the app, and go about your day.

Most app purchases don’t take place in the home, we discovered. Usually, people download apps on the go, and some even do it a lot while travelling, mostly to learn about the area where they are going to. People are generally more susceptible to downloading apps they see advertised when they are on vacation. If you’re in a new area and an app is advertised that could give you more information about the local surroundings, it only makes sense to download it to get a better understanding.

The great thing about that concept is that CrowdCloud, the site where this very blog is on, can deliver that. CrowdCloud can provide curated content for local areas that can be presented in app form. It can advertise local restaurants deals, attractions, events, and much more. It can even keep people abreast on local and world news.

To Tumblr, Love PixelUnion